Storytelling

How to Tell Your Story 

  From 99U, Matt McCue provides a terrific 5 step process for telling a story. Matt writes: Here’s a five-step guide for how to build and develop a compelling narrative. It uses 99U articles as examples, so readers can see how an editorial property evaluates ideas, decides which ones get published, and why. Granted, there is [...]

By |2018-10-14T10:30:19-04:00June 3rd, 2018|Storytelling|Comments Off on How to Tell Your Story 

A Storytelling Guide for Those Who Stink at Storytelling

  From Inc., Jessica Stillman offers a guide to telling a story to help those who are challenged with storytelling.  Storytelling is critical to so many interactions that it is great to have some guidance.  Jessica writes: The site recently presented storytelling guru David Crabb’s simple five-beat plan to turn any meandering series of events into a [...]

By |2017-03-25T05:19:03-04:00April 24th, 2017|Storytelling|Comments Off on A Storytelling Guide for Those Who Stink at Storytelling

Why Good Storytellers Are Happier in Life and in Love 

    From the Wall Street Journal, Elizabeth Berstein shares research that shows that men who are good storytellers are more appealing.  She also offers recommendations for couples to continue to tell stories to continue to bond including setting aside story time, telling stories of "firsts", and telling stories of the past, present, and future.  But [...]

By |2016-12-06T15:32:53-04:00February 1st, 2017|Storytelling|Comments Off on Why Good Storytellers Are Happier in Life and in Love 

The Four Truths of the Storyteller

  From HBR.org, Peter Gruber, in a terrific article, outlines the four truths of a story teller. Peter says the four truths are: Truth to the Teller -- what a storyteller says must be consistent in their heart and mind Truth to the Audience -- the storyteller has to understand and recognize and what the [...]

By |2016-12-06T09:20:47-04:00January 25th, 2017|Storytelling|Comments Off on The Four Truths of the Storyteller

Theranos and the Dark Side of Storytelling

From Harvard Business Review, Jonathan Gottschall discusses the power of storytelling and what happens when a story is used to manipulate.  Jonathan writes: Humanity’s strange, ardent love affair with story has always fascinated me. To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. The book [...]

By |2018-07-08T10:46:14-04:00January 11th, 2017|Storytelling|Comments Off on Theranos and the Dark Side of Storytelling

TED Talk Masters Teach You How To Tell A Story That Actually Means Something

From Fast Company, Chris Anderson discusses the importance of having one overall message - a "through-line"-- for a presentation. Chris writes: WHAT'S YOUR "THROUGH-LINE"? The number-one reason for this tragedy is that the speaker never had a proper plan for the talk as a whole. The talk may have been planned bullet point by bullet point, [...]

By |2016-12-05T14:06:27-04:00December 7th, 2016|Storytelling|Comments Off on TED Talk Masters Teach You How To Tell A Story That Actually Means Something

To Recover from a Crisis, Retell Your Company’s Story

  From Harvard Business Review, Harry Hutson and Martha Johnson discuss the damage to the B&O Railroad Museum and how its director led the community through the crisis by telling the story - what happened and what would follow and included himself in the story.  Harry and Martha praise his efforts and say that during a crisis, a leader [...]

By |2016-05-11T05:54:00-04:00May 18th, 2016|Storytelling|Comments Off on To Recover from a Crisis, Retell Your Company’s Story

5 Storytellers

  From Forbes, Carmine Gallo discusses 5 types of storytellers that you will meet in business.  Some of the storytellers that Carmine describes are: Storytellers Who Ignite Our Fire These are the leaders who inspire us to reach higher. They light up our spirit and make us believe that we, too, can accomplish the impossible. Storytellers who [...]

By |2016-04-24T12:05:23-04:00April 10th, 2016|Storytelling|Comments Off on 5 Storytellers

The Ancient Storytelling Secret That Every Leader Needs To Know

  In 1998, I read Every Leader Tells a Story and it immediately validated what I had been doing -- I had been telling stories to my staff, so much so that they were giving me a hard time about it.  But I knew that stories were more memorable and conveyed messages so effectively.  Recently I [...]

By |2016-04-24T12:05:25-04:00February 24th, 2016|Storytelling|Comments Off on The Ancient Storytelling Secret That Every Leader Needs To Know

Giving Your Brand Primal Power Through Storytelling

Giving Your Brand Primal Power Through Storytelling | Fast Company.  As part of my ongoing fascination about the power of storytelling, I read this article by Nick Nanton and JW Dicks.  Nanton and Dicks write about how storytelling has primal power to influence an audience.  They report that stories trigger the release of oxytocin which [...]

By |2019-08-21T05:56:27-04:00November 10th, 2012|Storytelling|1 Comment

Storytelling Boosts Sales — Tell Stories & You’ll Boost Sales (Because of How Human Brains Are Wired)

 Storytelling Boosts Sales Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired) | Inc.com explains why storytelling boosts sales.  This article provides another example of how storytelling is important to business and being successful.  Geil Browning begins this piece by telling a story of how her company started and by doing so [...]